Do we believe in fun? Yes. It's what our target audience is all about and you can see it right through the marketing of all our brands. We also believe in taking our responsibilities as a manufacturer of alcoholic beverages seriously.

We strongly feel that we’ve struck a healthy balance. The marketing of our brands is strictly targeted at the 18-plus age bracket. Moreover, Beverage Brands is a member of the Portman Group – the self-regulatory body which leads best practice on social responsibility and encourages all drinks producers to promote their products responsibly. As a member of the Portman Group, Beverage Brands supports Drinkaware, and the Campaign For Smarter Drinking.  

We have also developed our own campaign which speaks directly to 18-25 year olds, following research with De Montfort University. The poster-led campaign, entitled ‘Look After Your Mates, is intended to connect with consumers when it matters most: when they are out drinking with their friends. The key campaign messages are that friends should look out for one another and that the only good night out is a safe night out.