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16.01.12
BEVERAGE BRANDS BREAKS NEW GROUND WITH EQUATOR
Beverage Brands is taking innovation onto a whole new level with the launch of Equator, billed as the first drink to be launched in the UK which delivers zero alcohol, calories and sugar.
Aimed at health and image conscious consumers who are looking for a healthy and premium alternative to ...>>
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18.10.11
Beverage Brands steps up support for responsible drinking campaign
Beverage Brands is once again introducing a new wave of innovative initiatives which actively support Drinkaware’s industry-wide ‘Why Let Good Times Go Bad?’ responsible drinking campaign and help raise awareness across a broad range of different consumer touch points.
In a pioneering move,...>>
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21.09.11
WKD Purple here to stay!
WKD Purple is here to stay!
The runaway success and popularity of WKD Purple – the first Limited Edition to be launched by the iconic, top-selling RTD brand1 - has resulted in Beverage Brands taking the decision to keep the innovative new line on as a permanent fourth variant in the WKD ran...>>
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17.08.11
NEW ‘HAVE YOU GOT A WKD SIDE?’ TV AD
WKD, the No 1 RTD brand, is launching a brand new TV execution which turns the spotlight on a typical pub scene for the latest ad in its well-established ‘Have you got a WKD side?’ advertising campaign.
Making its debut appearance on August 18, the new 30-second ad called ‘Pub Hush’ will be...>>
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29.03.11
Why Let Good Times Go Bad Campaign Successes
Last September we bought you news on how Beverage Brands was continuing to support and champion the Why Let Good Times Go Bad Drinkaware campaign, the industry initiative which continues to tackle binge drinking in 18-24 year olds.
The team here really got behind the campaign and as a res...>>
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07.09.10
WKD Supports Industry’s Responsible Drinking Campaign
Leading drinks manufacturer Beverage Brands is actively supporting an industry-wide responsible drinking initiative by featuring the ‘Why let good times go bad’ campaign logo across WKD brand communications including TV ads, pub channel advertising multipacks, POS, websites and online communications...>>
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