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19.05.10
WKD to create Armchair Army
WKD has created a football-themed promotion to support the legions of fans who will settle down to watch the football from the comfort of living rooms across the UK. Entitled ‘Armchair Army’, the take home-specific activity will appeal directly to supporters of Beverage Brands-owned WKD, Britain’s ...>>
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02.09.09
FREE PINTS TO TACKLE BINGE DRINKING AMONG YOUNG ADULTS
Alcohol charity Drinkaware is unveiling a £100 million campaign to encourage 18-24 year olds to evaluate their drinking habits and in the long term, change the social acceptability of drunkenness. The campaign is launched alongside new research from Drinkaware which shows that one in three you...>>
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08.07.09
Beverage Brands Launches Responsible Drinking Campaign
Leading drinks manufacturer Beverage Brands is launching a responsible drinking campaign targeted specifically at 18-25 year olds and is seeking to enlist the support of licensees across the UK to help deliver the key messages. The poster-led campaign, entitled ‘Look After Your Mates’, is intended ...>>
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24.04.09
CORE – Cider with a WKD side!
WKD, Britain’s best-selling RTD brand, is branching out into the cider market with the launch of WKD Core – a revolutionary new 4.5% ABV apple cider which aims to shake up the cider market and bring a new dimension to the highly successful WKD range.
The launch marks a new ground-breaking m...>>
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28.10.08
WKD sponsors Ricky 'The Chatman' Hatton
Beverage Brands is thrilled to announce that WKD has entered into an exclusive TV programme sponsorship deal with Nuts TV to support Ricky Hatton, IBO Light Welterweight World Champion. ‘Ricky Speaks’ will feature Hatton and Dom McGuiness, former talkSPORT radio pundit, in a series of six, one hour...>>
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28.10.08
New WKD Ads for Pub TV's
WKD will have a high profile in pubs this autumn with four new TV ads which will be shown exclusively on Sky’s Pub Channel. The bar-related executions will be seen solely in pubs from September through until the end of November, bringing WKD’s unique humour into thousands of pubs.
The four...>>
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