Beverage Brands

	`
	Tue, October 28, 2008 New WKD Ads for Pub TV's WKD will have a high profile in pubs this autumn with four new TV ads which will be shown exclusively on Sky’s Pub Channel. The bar-related executions will be seen solely in pubs from September through until the end of November, bringing WKD’s unique humour into thousands of pubs. The four ten-second executions form a series of humorous ads, entitled ‘WKD Pool Rules’, which feature WKD consumers performing a variety of different pool shots and employing different tactics. These latest ads form part of Beverage Brands’ on-going support for licensees and are designed to bring the brand to life in humorous, but believable, on-trade scenarios. “WKD has a history of successfully looking at the humorous side of life,” says Karen Salters, marketing director at Beverage Brands. “These ads are specifically tailored to the on trade environment and they reflect things that occur in pubs all over the UK every day of the week. “The brand has an enviable track record in producing memorable, engaging ads and these latest executions deliver to the same high standard. The launch of these pub-specific ads brings the total number of new TV and cinema executions used so far this year to support WKD, to seven. Our consumer communications continue to grow consumer demand which, in turn, builds sales.”

Beverage Brands


	Terms & Conditions	© Beverage Brands 2010