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Do we believe in fun? Yes. It’s what our target audience is all about and you can see it right through the marketing of all our brands. Do we also believe in taking our responsibilities as a manufacturer of alcoholic beverages seriously? The answer, again, is yes.
We strongly feel that we’ve struck a healthy balance. The marketing of our brands is strictly targeted at the 18-plus age bracket. Moreover, Beverage Brands is a member of the Portman Group – the self-regulatory body created as a result of the Government’s 1997 enquiries relating to underage drinking (for more information on this, please visit www.portmangroup.org.uk)
As a member of the Portman Group, Beverage Brands supports the Drinkaware campaign for responsible drinking. To find out more visit the Drinkaware website, www.drinkaware.co.uk
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